I proposed and taught this special topics course that was cross-listed for Art or Business credit at Hesston College. It was based around the exhibit, Branded and On Display, and the correlated community events that took place at the Ulrich Museum of Art on Wichita State University's campus, Wichita, KS. The exhibit was organized by the Krannert Art Museum at the University of Illinois-Urbana Champaign. To see descriptions of the pieces in the exhibit, please see this link:
http://www.kam.uiuc.edu/pr/branded/checklist.cfm.html
To see descriptions of the events that occurred at the Ulrich Museum of Art for the community, see this link:
http://webs.wichita.edu/?u=ulrich&p=/exhibitionfolder/BrandedandOnDisplay/
As part of the special topics course, I organized a symposium on brand identity for the community, and created accompanying advertisements.
http://www.kam.uiuc.edu/pr/branded/checklist.cfm.html
To see descriptions of the events that occurred at the Ulrich Museum of Art for the community, see this link:
http://webs.wichita.edu/?u=ulrich&p=/exhibitionfolder/BrandedandOnDisplay/
As part of the special topics course, I organized a symposium on brand identity for the community, and created accompanying advertisements.
Market Branding: Art 195 or Buad 195
Hesston College syllabus for one credit special topics course
It is expected that students will attend the following events:
Saturday, October 13, 2 p.m. WSU Faculty Lectures: Who, What, When,Where, Why: Current Research in Advertising, Marketing and Branding Led by Dean Headley, Chair, WSU Department of Marketing and Entrepreneurship.
Saturday, October 27, 2 p.m. Panel Discussion: Who Are You?: Branding and Identity in the 21st Century (includes Bill Gardner, Gardner Design Group; Dean Headley, associate professor, marketing and entrepreneurship; Greg Thomas, chair of design, KU; and Connie Soteropulos, creative group manager, Target Corporation).
Hesston College Outcomes: Hesston College strives to help each student become
Goals & Objectives:
1. Develop an understanding of the basic components of brand identity.
2. Develop a terminology and language base with which to discuss brand identity.
3. Promote an understanding of the role and function brand identity in culture.
4. Experience different aspects of brand identity through attendance of special lectures by professionals and by touring Ulrich exhibit, “Branded and On Display”.
5. Recognize connections and integration between the professional business world and the professional art world.
Texts & Materials:
Handouts given in folder / binder including terminology, articles, format for response papers, interview and project
*Access to “Branded and On Display” exhibition catalog (on reserve in library)
It is expected that students will attend the following events:
- Brand Identity symposium at Hesston College on Monday, October 22nd, 7:30 p.m., K150
- Guided tour of “Branded and On Display” at Ulrich Museum of Art, Wichita State University on Thursday, October 25th, 3-4 p.m.
- Thursday, November 8, 7 p.m. at Wichita State University, Keynote Speaker: Margo Chase, Chase Design Group
- Choose from one of the two Saturday panel discussions at Wichita State University:
Saturday, October 13, 2 p.m. WSU Faculty Lectures: Who, What, When,Where, Why: Current Research in Advertising, Marketing and Branding Led by Dean Headley, Chair, WSU Department of Marketing and Entrepreneurship.
Saturday, October 27, 2 p.m. Panel Discussion: Who Are You?: Branding and Identity in the 21st Century (includes Bill Gardner, Gardner Design Group; Dean Headley, associate professor, marketing and entrepreneurship; Greg Thomas, chair of design, KU; and Connie Soteropulos, creative group manager, Target Corporation).
- Meeting with enrolled group members to synthesize learning outcomes (date to be determined, probably best in November)
- Response paper from each required event
- Interview a professional on the topic of brand identity
- Applied project in marketing or graphic design
Hesston College Outcomes: Hesston College strives to help each student become
- *A Competent Communicator
- *A Critical Thinker
- *An Integrative Thinker
- A Socially Responsible Person
- A Person of Biblical Understanding and Faith
Goals & Objectives:
1. Develop an understanding of the basic components of brand identity.
2. Develop a terminology and language base with which to discuss brand identity.
3. Promote an understanding of the role and function brand identity in culture.
4. Experience different aspects of brand identity through attendance of special lectures by professionals and by touring Ulrich exhibit, “Branded and On Display”.
5. Recognize connections and integration between the professional business world and the professional art world.
Texts & Materials:
Handouts given in folder / binder including terminology, articles, format for response papers, interview and project
*Access to “Branded and On Display” exhibition catalog (on reserve in library)